Noun.

1. The essence of wanderlust.

2. The insatiable desire to travel.

Logo Design | Branding

“Travel Porn” certainly has an interesting and attention-grabbing name, right? Inspired by the infamous pop culture term "food porn,” the brands provocative name, playfully embraces the insatiable desire to travel and creates an immediate sense of intrigue and excitement. The name invokes the essence of wanderlust and the exhilaration of exploration, instantly piquing curiosity and setting them apart from traditional travel concierges.

Role:

I created a visual identity to conceptualize the launch of a travel concierge and serve as a representation of luxury and adventure.

Design:

The color palette combines deep blues and rich metallics, evoking a sense of sophistication and exclusivity. The letters A and V create a stylized compass, representing north and south arrows as a metaphor for exploration. The incorporation of the road in between symbolizes the journey and the paths less traveled.

Result:

Defining them not only in travel, but a buzzworthy phrase.

Copy, Branded Assets and Ad Mockups:

The branded assets and ad mockups show the vibrant imagery of breathtaking landscapes, cultural encounters, and immersive travel experiences. A treasure trove of travel porn!

Leveraging the beauty of travel destinations and enticement to explore the world, the taglines are designed to define the meaning of “travel porn”, while illustrating Travel Porn’s mission to inspire and facilitate unforgettable adventures.

This is not your average travel concierge; it represents all things travel and acts as a one-stop shop for those who crave unique, off-the-beaten-path experiences.